Stationed next to the W Hotel, the Transatlantic Team met around 30 buyers and press during 3 days presenting the Spring Summer 2013 Collections from our french designers.
The retailers were excited over the opportunity to receive the Privilege Card and special access to the Who’s Next a Pret a Porter trade show on January 2013, and the chance to win the lottery for the 3 night stay in Paris. It was a great initiative to come to Paris with this kind of promotion.
The airstream was stationed in the prime location, steps away from Rodeo Drive for 5 days by the world renown Jose Eber Salon. The airtream created a big « buzz » between the most famous luxury and contemporary boutiques.
Last Thursday Night, we organized the « Kick Off Event » at the Jose Eber Salon with local buyers and press. We had over 100 people over the course of the time in LA during our stopover in LA visit the airstream. Buyers included some of the top boutiques in the area including Traffic, Satine, H Lorenzo, and Jill Roberts.
Located in the heart of french designers selection, the Airstream with this partners and designers has animated the show!
Many buyers, retailers and journalists, from all america, came to discover the selection of french designers.
Next stop : Dallas Texas…
A photos exhibition of the tour will be organized at the next edition of WHO’S NEXT Paris from January 19-22nd, 2013.